As I have stated earlier, I believe that the best thing one can do to help in his or her own website marketing efforts is to hire a professional search engine marketing firm to do carry out professional grade search engine marketing. However, there are a few things you can do, prior to hiring a search engine marketing company.
The first step in assuring a successful web site marketing campaign, is to build a website that is search engine friendly. A few things you should do to become search engine friendly include building your site in plain html, using only a few images.
Secondly, if you want to get more visitors through your internet marketing efforts, you need to make sure that the content of your website is related to the search terms you are trying to get ranked well for during your search engine marketing campaign. It is very hard to achieve high search engine ranking when the website you are marketing on the search engines is not related to the search terms you are trying to get ranked well for.
Finally, a big part of a good search engine marketing campaign is to get other websites to link to your website as this is an effective method of doing search engine marketing. When asking other websites to link to you, you should try to get links from websites that are somewhat related to yours.